A bioethical examination of the use of human emotions as a film marketing tool on short video platforms: normative morality applicable to film marketing matrix

The marketing matrix on a short video platform is an intriguing research topic. It novel film strategy the that successfully stimulates audience’s emotion in process, but it must also be ethically tested.To address this desire, we examine problem using normative ethics (consequentialism, deontology, and virtue ethics). will addressed within framework of philosophical ethics, whose emotional can tested, what follows, through reviews literature content analysis. First foremost, standpoint adopted order to provide preliminary conceptualization along with its techniques matrix; then, tested. In future, when creating moral matrix, author proposes numerous ethical concepts taken into account comprehensively.